Project Re:Brief is a Google experiment to endeavour too force the boundaries of what online advertising tin terminate hold out yesteryear re-imagining around famous advertizing campaigns from the yesteryear too updating them for the digital age.
In 1962 Amil Gargano too his squad helped innovate Volvo to America alongside a uncomplicated nevertheless powerful trouble that made the Swedish auto build stand upwards out. The trouble was "Drive it similar y'all loathe it". The displace achieved widespread acclaim inside the manufacture too is heralded equally 1 of the greatest pieces of automotive advertising inwards history.
Google has forthwith worked alongside Amil to exercise a Volvo advertizing campaign. The novel displace follows Volvo driver Irv Gordon, who has owned his Volvo 46 years too driven it 2.9 1 thou k miles. As Gordon approaches the iii 1 thou k mile grade a alive GPS information feed on Google Maps agency viewers of the online ads tin terminate maintain next Irv Gordon's even out inwards existent fourth dimension too lookout adult man equally his odometer ticks towards the iii 1 thou k mile mark.
The display advertizing likewise enables viewers to discovery to a greater extent than almost Irv’s destinations during the films, too prompts viewers to commencement their ain journeying at the terminate yesteryear combining location cues too a database of interesting drives inwards their area. These drives role Google Maps too the user's browser's location detection to demo nearby destinations.
Here is a brief documentary of how Amil too Google came upwards alongside the novel displace for Volvo.
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